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Research papers

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014
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Citation

Prassek and Keller (2014a, November 18). Treasure hunt. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/treasure-hunt-8371


Videos

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life situations and to simulate complex decision-making...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Nina Keller, Sebastian Prassek
Company: Happy Thinking People
June 15, 2014
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Citation

Keller and Prassek (2014a, June 15). Treasure hunt. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/treasure-hunt


Research papers

AUTO BILD market barometer connectivity

'Connectivity'-one of the biggest opportunities as well as one of the greatest challenges for the automobile industry was the focus of the 2012 Auto BILD market barometer. The AUTO BILD market barometer is the representative, annual study from...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck
Company: Happy Thinking People
May 24, 2013
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Citation

Moughrabi, Loose and Schindlbeck (2013a, May 24). AUTO BILD market barometer connectivity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-


Research papers

Phoenix and the power of garbage

This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig
Company: Happy Thinking People
November 18, 2010
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Citation

Thomas, Giebner and Gnädig (2010a, November 18). Phoenix and the power of garbage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phoenix-and-the-power-of-garbage


Research papers

Mind games

This paper is aimed to showing ways to enrich and refine our research approaches based on these findings. In addition, a way to actually measure the differences between 'real behaviour' and 'cognitive answer' is examined as well as a way to measure...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Michael Wittenberg, Hans-Bert Matoul, Stefan Hagl
Company: Happy Thinking People
November 23, 2009
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Citation

Wittenberg, Matoul and Hagl (2009a, November 23). Mind games. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mind-games


Research papers

The culture Karma Chameleon

The theme of our paper is inspired by Clotaire Rapaille's work as described in his book The Culture Code. And by India, an exciting, dynamic place which is just screaming to be decoded by cultural theory as brands and products enter the race to touch...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Mamata Kathuria, Ayobamidele Gnädig, Harry Key
Company: Happy Thinking People
November 20, 2008
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Citation

Kathuria, Gnädig and Key (2008a, November 20). The culture Karma Chameleon. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-culture-karma-chameleon


Research papers

New cultures emerge where old cultures meet

During this summer's UEFA Euro 2008, some football fans were interviewed after Turkey lost a semi-final match against Germany. They were Germans of Turkish origin and could hardly contain their anger against Germany at Turkey losing understandably,...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Müge Balta, Sven Arn
Company: Happy Thinking People
November 20, 2008
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Citation

Balta and Arn (2008a, November 20). New cultures emerge where old cultures meet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-cultures-emerge-where-old-cultures-meet


Research papers

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008
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Citation

Matoul, Hagl and Wittenberg (2008a, June 15). Kuschel, Kuschel, Kuschel . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kuschel-kuschel-kuschel-


Research papers

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007
Authors: Michael Wittenberg, Hans-Bert Matoul
Company: Happy Thinking People
November 12, 2007
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Citation

Wittenberg and Matoul (2007a, November 12). Doot doot. From BPM to SPM. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/doot-doot-from-bpm-to-spm